Coffex Coffee Roasters. Est 1959. Phone: 09 573 5446

Merry Christmas! It is indeed the season to be jolly!

Posted on February 18, 2016 by Ernest Tong

Christmas is indeed the reason to be jolly!

Season greetings to all of you! We would like to thank all our loyal customers who showed us tremendous support and loyalty throughout this year.

It has definitely been a whirlwind year for us here at Coffex Coffee Roasters. Let’s have great recap of what the year has been for us.

  • Sustainability Launch

At the start of the year, Coffex Coffee roasters proudly supported and participated in our 5th Sustainable Living Festival. Held annually in Birrarung Marr by the Yarra, this event celebrates and promotes Sustainable Living to Australians

During the very start of the event, Coffex Coffee Roasters launched its brand new website on Valentines Day 2014. It was with great satisfaction that we achieved this milestone after having worked on it for around 6 months. has been reincarnated to what you see today as our main portal into our world of coffee. Check our new online store and sign up to our e-Newsletter for great deals on all your coffee and tea.


  • Australian Formula 1 Grand Prix 2014

Coffex Coffee Roasters were back again and proudly sponsoring our 3rd Australian Formula 1 Grand Prix in a row. The race-goers were streaming in and the cars were furious on track, but Coffex Coffee remained calm and served up caffeine all the way to pole position.


  • And then, there were MICE.

After our successful show at last year’s MICE, where we had showcased our initial stages of Coffex Coffee’s re-branding, we arrived at this year’s MICE with an amazing transformation. Coffex Coffee Roasters was revealed and our slick new branding rolled into MICE.

We received much praise for our new branding and packaging. Industry friends and show attendees were very supportive and showed us a lot of love during the MICE.


During the exhibition, a specially selected single origin coffee from Tony Strickett, our R&D Manager, was roasted and served up to show attendees. Coffex Coffee’s first Panama Geisha from the Auromar Estate. It was a treat!


On the technology front, after securing distribution rights with Curtis, Coffex Coffee Roasters showcased the Curtis Gold Cup brewer, a 1-touch fully automatic and programmable specialty coffee brewer.


  • Sydney experiencing The Coffee Experience

Sydney hosted its first inaugural coffee exhibition show in the form of The Coffee Experience. Launched and hosted by the same people behind MICE, we treated our Sydney crowd of fans to some amazing coffee and technology.


A brilliant roast of Kenya Mugaya AA and Rwanda Mbilima were on show at the stand as well as the Curtis Gold Cup brewer.


Tony our head of R&D also gave a ‘Technology Presentation’ at the show, highlighting the benefits and ease of use of the Gold Cup brewer.


  • MotoGP beckons in Phillip Island

As synonymous as we are with motor sports, Coffex Coffee Roasters proudly sponsored its 4th Australian Motorcycle Grand Prix in its home of Phillip Island.


Coffex Coffee’s flagship Superbar made its presence known by being the official coffee for this event.

As we approach Christmas, a reflection of what we’ve done throughout the year certainly shows that we have not been idle in this ever growing and evolving industry. Coffex Coffee Roasters will continue to push the boundaries of innovation and perfect our art of roasting the perfect bean better.


Here’s to you, our loyal and supportive customers - Merry Christmas, Season Greetings and a Happy New year!


PS: Here's a special for Christmas!

Posted in Australian MotoGP 2014, Christmas, Coffex Classics, Coffex Coffee, Coffex Coffee Roasters, Coffex Sponsors, Season Greetings, Special