Coffex Coffee Roasters. Est 1959. Phone: 09 573 5446


Coffex Coffee Roasters Malaysia - Brand New Roasting Facility

Posted on February 18, 2016 by Ernest Tong

Coffex Malaysia Launch

On the 19th of September 2015, Coffex Coffee Roasters launched their brand new roasting, warehousing and office facility in Glen Marie Industrial Park, Selangor, Malaysia.

The launch was officiated by Coffex's guest of honour, Tan Sri Yong Poh Kon, together with Chairman of Coffex Coffee Malaysia, Mr. Ngow Wing Hong and Executive Direct of Coffex Coffee Malaysia, Mr. Kelvin Ngow.

In this brand new 16,000 square feet facility, it will house Coffex Coffee Roaster's main operations such as roasting facility, customer service area, a retail shop, coffee machines display area, research & development laboratory, national barista training facility, warehousing and head office.

Coffex Malaysia Partners

The brand new facility was a result of Coffex Coffee Malaysia's expansive growth in the region during the recent years. Fueled by South East Asia's increasing demand of specialty coffee plus the growth in social acceptance towards espresso based coffee drinks, Coffex Coffee Malaysia's operations have grown nearly two folds in the last couple of years.
It's brand new Buhler roasters are fitted with state-of-the-art technology, allowing roasters to have full control of the roasting process. Coffex's brand new roasters can produce to a maximum output capacity of up to 42 tons per month.
Tan Sri Yong Poh Kon - Mr. Ngow Wing Hong

Coffex Coffee believes that the path to growing the coffee industry is through the education of people that will voice to the culture of appreciating coffee. And thus together with other members of the local specialty coffee industry, Coffex Coffee Roasters are also the founding members of the Malaysian Specialty Coffee Association, MSCA, which was launched earlier this year.

Coffex Coffee goody bags

To find out more about our operations in Malaysia, do check out their website:

Observation of the current small businesses & café environment.

Posted on February 18, 2016 by Ernest Tong

Melbourne's cafes are facing a new kind of threat with large convenience operators encroaching into the small business sector.

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Posted in Australia, Coffee, Melbourne, Melbourne Cafe

Picking your coffee - flavours

Posted on February 18, 2016 by Ernest Tong

Understanding what you like and what to look for when selecting your favourite cup of coffee.

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Posted in Coffee Bean, Coffex Classics, Coffex Coffee Roasters, Flavour Profiles, Specialty Coffee

1, 3, 7 - Trimethylxanthine

Posted on February 18, 2016 by Ernest Tong

Here at Coffex Coffee Roasters, we love the coffee roast as much as you do. Our morning rituals might be similar to yours without you even knowing it.

That morning cup of joe, the smell of freshly brewed coffee, the sound of milk frothing and the first sip of delicious dark decadent coffee. It's hypnotic properties boils down to one very important alkaloid.


Impressively, caffeine can transform from a solid to a gaseous phase without undergoing an intermediate phase (i.e. liquid) in a process called sublimation. *coffee chemistry

It's solubility in water is increased 30-fold in coffee brewing temperatures and thus it readily dissolves into solution. It is also possibly the sole reason why people choose to drink coffee over other numerous beverages. *coffee chemistry

These are just some of the amazing properties of this well known compound.

Here are some positives of consuming Caffeine


  1. Alertness/Wakefulness
    Achieved by blocking adenosine receptors in the brain
  1. Pain relief
    Caffeine reduces inflammation and helps to block the perception of pain in the brain.
  1. Endurance
    It is believed that caffeine has the ability to influence the way muscles utilize glycogen allowing them to function longer before fatigue sets in.
  1. Motivation / Productivity
    It increases dopamine levels, which produces positive state of mind.
  1. Neurological conditions
    It is believed that caffeine can help prevent or delay Alzheimers disease and Parkinson Disease as well as treat some types of hyperactivity disorder.
*Source from

Posted in Caffeine, Caffeine Benefits, Coffee Benefits, Coffex Coffee, Coffex Coffee Roasters

Coffex Coffee Roasters teams up with Porsche Australia

Posted on February 18, 2016 by Ernest Tong

Coffex Coffee Roasters revs it up as the official coffee sponsor for the Porsche Carrera Cup Australia 2015!

Coffex Coffee Roasters are proud to announce that we will be official coffee partner for the 2015 Porsche Carrera Cup Australia!

As part of the integral Carrera Cup experience, Coffex Coffee will be delivering a café-style coffee service within the Porsche Teams Lounge throughout the 2015 season¹.

Coffex is proud to continue its support of motorsport in Australia with our newest partner, Porsche Australia.

Coffex Coffee will be featured on every Porsche in the Carrera Cup field and branding will also be incorporated into the Porsche’s Team Lounge.

Coffex Coffee would like to wish a successful year ahead to Porsche Australia and good luck to all teams and drivers competing for the cup this year!

Posted in 2015, 2015 Formula 1 Australian Grand Prix, Australia, Coffex Coffee Roasters, Porsche, Porsche Carrera Cup

Win VIP Tickets to the 2015 Formula 1 Australian Grand Prix!

Posted on February 18, 2016 by Ernest Tong


To celebrate Coffex Coffee Roaster's 4th year as the official coffee sponsor for the Australian Formula 1® Grand Prix, we are giving out 2 VIP passes for the main race on Sunday 15th of March 2015.

These VIP tickets are exclusive Renault Torque Bar tickets worth up to $700 each! An amazing experience awaits for the lucky winner and their partner!

Here are some of the features of the Renault Torque Bar:-


  • > Suite located in the heart of the action, on pit straight
  • > Premium all day grazing menu in an outdoor cocktail setting
  • > Selected premium wines, premium beers, soft drinks and espresso coffee
  • > Enhanced modern fit out, lounge style furniture with a social and vibrant ambiance
  • > Televisions showing all the racing action live on GPTV
  • > DJ’s performing throughout the day
  • > Official Renault Torque Bar ticket and lanyard each day
  • > Multi day tickets may be allocated to a different guest for each day of validity

    To enter yourself into the draw is just as easy as entering this code AUSGP2015 at checkout when purchasing your next Coffex Coffee. Simply purchase your favourite coffee and you will be prompted for the code during check out.

    Do not miss out on this amazing opportunity to be part of the Australian Formula 1® 2015 Grand Prix!

    Competition ends 2.00 PM AEDST on the 26th of February 2015. Prizes will be drawn at 4.00PM on the 26 of February 2015.

    *Terms and conditions apply

    Posted in 2015 Formula 1 Australian Grand Prix, Coffex Coffee Roasters

    Merry Christmas! It is indeed the season to be jolly!

    Posted on February 18, 2016 by Ernest Tong

    Christmas is indeed the reason to be jolly!

    Season greetings to all of you! We would like to thank all our loyal customers who showed us tremendous support and loyalty throughout this year.

    It has definitely been a whirlwind year for us here at Coffex Coffee Roasters. Let’s have great recap of what the year has been for us.

    • Sustainability Launch

    At the start of the year, Coffex Coffee roasters proudly supported and participated in our 5th Sustainable Living Festival. Held annually in Birrarung Marr by the Yarra, this event celebrates and promotes Sustainable Living to Australians

    During the very start of the event, Coffex Coffee Roasters launched its brand new website on Valentines Day 2014. It was with great satisfaction that we achieved this milestone after having worked on it for around 6 months. has been reincarnated to what you see today as our main portal into our world of coffee. Check our new online store and sign up to our e-Newsletter for great deals on all your coffee and tea.


    • Australian Formula 1 Grand Prix 2014

    Coffex Coffee Roasters were back again and proudly sponsoring our 3rd Australian Formula 1 Grand Prix in a row. The race-goers were streaming in and the cars were furious on track, but Coffex Coffee remained calm and served up caffeine all the way to pole position.


    • And then, there were MICE.

    After our successful show at last year’s MICE, where we had showcased our initial stages of Coffex Coffee’s re-branding, we arrived at this year’s MICE with an amazing transformation. Coffex Coffee Roasters was revealed and our slick new branding rolled into MICE.

    We received much praise for our new branding and packaging. Industry friends and show attendees were very supportive and showed us a lot of love during the MICE.


    During the exhibition, a specially selected single origin coffee from Tony Strickett, our R&D Manager, was roasted and served up to show attendees. Coffex Coffee’s first Panama Geisha from the Auromar Estate. It was a treat!


    On the technology front, after securing distribution rights with Curtis, Coffex Coffee Roasters showcased the Curtis Gold Cup brewer, a 1-touch fully automatic and programmable specialty coffee brewer.


    • Sydney experiencing The Coffee Experience

    Sydney hosted its first inaugural coffee exhibition show in the form of The Coffee Experience. Launched and hosted by the same people behind MICE, we treated our Sydney crowd of fans to some amazing coffee and technology.


    A brilliant roast of Kenya Mugaya AA and Rwanda Mbilima were on show at the stand as well as the Curtis Gold Cup brewer.


    Tony our head of R&D also gave a ‘Technology Presentation’ at the show, highlighting the benefits and ease of use of the Gold Cup brewer.


    • MotoGP beckons in Phillip Island

    As synonymous as we are with motor sports, Coffex Coffee Roasters proudly sponsored its 4th Australian Motorcycle Grand Prix in its home of Phillip Island.


    Coffex Coffee’s flagship Superbar made its presence known by being the official coffee for this event.

    As we approach Christmas, a reflection of what we’ve done throughout the year certainly shows that we have not been idle in this ever growing and evolving industry. Coffex Coffee Roasters will continue to push the boundaries of innovation and perfect our art of roasting the perfect bean better.


    Here’s to you, our loyal and supportive customers - Merry Christmas, Season Greetings and a Happy New year!


    PS: Here's a special for Christmas!

    Posted in Australian MotoGP 2014, Christmas, Coffex Classics, Coffex Coffee, Coffex Coffee Roasters, Coffex Sponsors, Season Greetings, Special

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